As part of this, the brand launched ‘Customer Loyalty Month’, a month-long campaign to appreciate and thank customers for their continued patronage. This year is more special for the Rwanda operation as it launched the campaign from its new country office with an aim to have a better platform to augment their relationship and open new channels of communication with their customers.
Speaking on the occasion, Promoth Manghat, CEO, UAE Exchange said, “Customers’ needs have evolved over the years. Today they are empowered with choice, making the market competitive. In such a dynamic economic landscape it is important to protect, retain and nurture the loyal customer base for the sustainability of an organisation. We, at UAE Exchange, have always invested and channelised our energies to enhance customer experience and they have encouraged us by exhibiting their loyalty to the brand. This initiative, across our operations globally, is our way of thanking and rewarding customers for their patronage and reinforcing our commitment to go that extra mile to improve our value addition to them.”
Loyal customers are one of the primary elements that pave the path for the success of an organisation. To honour loyal customers, UAE Exchange will conduct various promotions and contests as part of the celebration that ends on 30th June 2016. Customers transacting during this period can avail special offers and also stand a chance to win exciting prizes.
Known for their customer centricity, UAE Exchange inaugurated its new country office at BP 5773, 2nd Floor, CHIC Building, Kigali a month back. At present, the brand has three branches in Rwanda.