• Award won for creativity on Facebook page, in the Banks and Financial Institutions category in the MENA region
• Award ceremony held on 29th April, 2014 in Dubai
UAE Exchange has added another feather to its colourful cap with its Facebook page winning the Pan Arab Excellence Award, for creativity, in the Banks and Financial Institutions category in the MENA region. This esteemed award was bestowed upon the leading global remittance and Foreign Exchange brand at the 11th Pan Arab Excellence Awards held in Dubai on April 29, 2014. This event has been considered as one of the top award programmes by the industry.
“We’re extremely delighted!” exclaimed Mr. Gopakumar Bhargavan, Chief Marketing Officer, UAE Exchange. “We adhere to stringent quality measures not just at our outlets, but also at every other touch-point. Our Facebook page is a vital link in the social media space where a strong online community connects and shares with the brand. Earlier we have been acknowledged by an independent authority for being the fastest in the region in responding to customer queries on Facebook. Now, this award has only reinforced our commitment to bring the best to our online users.” added Mr. Gopakumar.
The Facebook page of UAE Exchange was adjudged the best on various parameters like interaction & connectivity with the audience, richness in description & formation, content prosperity, design & style, number of fans and search-ability. The page has built a strong fan base of over 375,000 which actively engages in the company’s exciting online contests and promotions.
Pan Arab Excellence Awards aim to encourage, archive and reward creators for their skills so that they continue to improve and evolve. The social media campaigns of UAE Exchange have been published as case studies in prestigious online forums. The company’s dynamic presence on the online space has been extensively recognised and in the times to come, UAE Exchange plans to further strengthen its position in this sphere.
UAE Exchange is a leading global remittance and foreign exchange brand, with 254 branches in the MENA region, including 132 in the UAE. It is also the widest globally networked remittance brand with over 700 branches across 31 countries in five continents. Its strong correspondent banking relationship with over 150 global banks adds to the might. More than 9000 professionals representing over 40 nationalities, strive to achieve excellence and bring delight to customers, worldwide. This penchant for quality has won the ISO certified brand many global awards for quality & business excellence, and earned the trust of customers, partners and regulators alike, thus earning the acclaim ‘World’s Trusted Money Transferrer’.